articles and notes

Clear, practical articles on design, web, SEO and AI to help you make better decisions.

06 articles

e-commerce9 October 20266 min read

how to set up an e-commerce site: decisions to make before you build

The decisions to make before building an e-commerce site, from platform choice and shipping flow to GA4 tracking and legal pages, plus a pre-launch checklist.

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design9 October 20266 min read

UI vs UX: what is the difference, shown on a single checkout step

UI is the visible surface of a screen; UX is how the whole task gets done. We show the difference on a checkout step and share five-minute checks for your own site.

seo9 October 20266 min read

how to redesign your website without losing Google rankings

Rankings usually drop after a redesign because URLs, titles and content were not carried over. A step-by-step checklist for before launch, launch day and the four weeks after.

ai9 October 20266 min read

which tasks can a small business realistically automate with AI?

Seven tasks a small or mid-sized business can automate with AI: what each one saves, where a human must review, which data needs care, and three criteria for choosing the first.

software9 October 20266 min read

mobile app or mobile-friendly website: which does your business need?

We compare a mobile app with a mobile-friendly website on frequency of use, device features, discovery and upkeep, and close with a six-question checklist for the decision.

brand9 October 20266 min read

what is a brand identity, and how is it different from a logo?

We explain how a brand identity differs from a logo, what a guidelines document contains, the minimum set a new business needs and the signs that it is time for a refresh.

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