01Fitts’s law
hit the target
The bigger and closer a target is, the faster we reach it. Hit twelve targets and see how button size changes your own speed.
design workshop.
We turned the design principles we use every day into small, playable games. Try them, measure yourself and see your own result.
02UI and UX
from wireframe to interface
A screen is built in layers: flow and skeleton first, then hierarchy, colour and detail. Drag the slider to watch the same screen grow.
03ethical design
dark pattern hunt
This checkout hides five tricks that push you into decisions you did not mean to make. Tap each one you spot.
04accessibility
can you read it?
Decide whether each text is comfortable to read, then compare your answer with the WCAG contrast standard.
05brand identity
brand palette in seconds
Type a business name, pick a hue and a character. We build a palette, a mark and a business card from it.
06UI detail
spot the difference
Four buttons look the same, but one is not. The small decisions the eye barely catches are what make an interface feel right. Find the odd one in eight rounds.
07first impression
five-second test
Visitors decide about a page in the first few seconds. Look at two pages for five seconds each, then see what you remember.
08Hick’s law
choice overload
The more options there are, the longer a decision takes. Find the word among 4, 8, 16 and 24 options and see your own times.
let’s apply these principles to your product.
Tell us briefly what you need and we will reply within one working day at the latest.