gtm integration and measurement
turn data into an advantage
what we do
We set up a measurement infrastructure that accurately records who does what on your site, so that your decisions rest on data rather than guesswork.
We prepare the measurement plan around your business goals and set up tags and conversions in full. The data is brought together in a reporting dashboard that your team can read easily.
deliverables
- 01Google Tag Manager setup
- 02GA4 and conversion tracking
- 03E-commerce measurement (basket, purchase)
- 04Ad pixels and tags
- 05Measurement plan and data layer
- 06Clear reporting dashboard
process
step by step
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01
introduction
In a short meeting we listen to your needs, your goal and the current situation.
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02
scope and proposal
We set out in writing the work to be done, the delivery date and a fixed price.
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03
discovery and planning
We study your brand, your competitors and your users, and draft the structure and flow.
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04
design and build
We produce the work and share previews at interim stages. You are kept informed throughout.
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05
delivery and support
We hand over the files, access details and usage notes. If you wish, we continue with a maintenance service.
faq
common questions
What is the difference between GA4 and Google Tag Manager?
GA4 is the analytics tool where data is collected and reported. Google Tag Manager lets you manage measurement tags without editing site code. With both in place, adding a new measurement no longer needs a developer.
Which steps are measured on an e-commerce site?
Product views, add to cart, checkout steps, purchases and revenue. This shows where users drop off and which channel brings sales.
Can you fix an existing setup that measures incorrectly?
Yes. We first audit the existing tags and data flow, report errors such as double counting or missing conversions, then correct the setup according to a measurement plan.
other services
let’s discuss this service.
Tell us briefly what you need and we will reply within one working day at the latest.