desktop experience
Homepage, product listing and product detail screens. Interactions that shorten shopping, such as image-based quick filters, quickview from the listing and colour options, were designed specifically for desktop.
u.s. polo assn.
ui / ux design · e-commerce
project
End-to-end interface design of the U.S. Polo Assn. Türkiye e-commerce experience for desktop, responsive web and mobile app.
Within the Aydınlı Group UX team, the U.S. Polo Assn. Türkiye online store was designed from start to finish for three platforms.
The work goes beyond screens. A design system covering colour, typography, buttons, form fields, modals, accordions and similar components, together with an icon set, e-mail templates, web and app animations and skeleton loading screens, is part of the design file.
All screens are organised under homepage, product pages, login and registration, my account, cart and checkout, and notifications, and were designed separately for the three platforms.
- scope
- ui / ux design · e-commerce
- platform
- desktop · responsive web · mobile app
responsive web
The same experience adapted to the mobile browser. The home screen, category menu, search and product lists were rearranged for one-handed use.
mobile app
Home, product listing and product detail screens for the iOS and Android app. Barcode search, visual product search and the USPALIVE live shopping screens were designed specifically for the app.
end-to-end flow
Full-length views of the pages: the desktop homepage and product listing next to the responsive and app home screens.
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